Flexibility, creativity, and ingenuity are three concepts I try to apply to all of my work. When it came to branding myself, I wanted to utilize and embody all three of those ideals while putting each service I provide on display in some way. So, I challenged myself to create a standalone, playful icon using my initials "CM" as a base. To reflect my love of Illustration and incorporate it into my branding, the logo itself is hand lettered, and is accompanied by various paint splatters which are used as supporting graphics. I also created a custom font to use throughout the custom graphics made for my website and promotional material. In total, I designed a Logo, Supporting Graphics, Custom Font, Business Cards, and a Website.