DP Stairlift is a small business based in Virginia, which provides and services mobility equipment. They are a family owned and operated business, so we decided to focus on that as well as a sense of safety and stability in the branding. Most competing companies have some sort of mobility related imagery in their branding, such as wheelchairs or handicap symbols, so this decision resulted in a clean unique logo without any of the negative association of that generic imagery. The letters in the company's name are the first initials of the owner and his wife, so I decided to unify them into a standalone graphic while at the same time incorporating some form of imagery relating to what they do. In this case, a staircase. With all of these elements united, the logo states that the owner and his wife jointly work together to make their clients homes safe and accessible.