The Tale Foundry is a channel on Youtube that focuses its content on writing, providing educational content including writing advice, literary analysis, and readings of various stories. I previously contacted them for a merchandise design opportunity, which turned out to be quite successful, so the channel's owner reached out again and had me work on the channel's branding. They wanted a text-based logo with a simple icon. The text is hand-lettered, and appears as though it was written in scratchy ink, while the icon features a combination of a gear, book and writing instrument to tie the three main themes (reading, writing, and machinery) of their branding together into a simple and attractive icon. The logo was also used in an animated intro to their videos, so some additional separate supporting graphics were also created for this purpose.