The Tale Foundry is a channel on Youtube that focuses its content on writing, providing educational content including writing advice, literary analysis, and readings of various stories. I previously contacted them for a merchandise design opportunity, which turned out to be quite successful, so the channel's owner reached out again and had me work on the channel's branding. They wanted a text-based logo with a simple icon. The text is hand-lettered, and appears as though it was written in scratchy ink, while the icon features a combination of a gear, book and writing instrument to tie the three main themes (reading, writing, and machinery) of their branding together into a simple and attractive icon. The logo was also used in an animated intro to their videos, so some additional separate supporting graphics were also created for this purpose. 
Back to Top