The Central Virginia Food Truck Rodeo is a large scale bi-annual event based in Midlothian, Virginia. Upwards of fifty food trucks take part in the event, offering a wide selection of cuisine as well as live music. I worked closely with the event's coordinators to create an eye catching, iconic logo that would embody the family fun and excitement that the event is meant to generate, which they would then be using in all of their branding and promotional material. We opted for an illustration of a cowboy riding and lassoing a food truck stylized to resemble a bucking bull, while following the theme of an old printed western poster. I designed the logo, supporting graphics, handbills, posters, signage, and a large banner for the event.